A solo capstone project driven by my love for storytelling, design, and cinema. Designed to empower filmmakers, scriptwriters, and fans of indie pop culture.
Role
Product Designer
Timeline
8 Weeks
Year
2024
Project
University Capstone
Problem & Goal
IndieFlicks was born from a single insight: incredible indie films go unseen. My goal? To build a platform where they finally belong.
Not every great filmmaker has access to festivals, funds, or industry connections. Sean Baker spent over a decade creating impactful stories with little more than a handheld camera and raw determination. His journey highlights a deeper issue:
🎬 Incredible films are being made — but not being seen.
IndieFlicks exists to close that gap helping creators showcase their work, reach producers, and gain the visibility they deserve.
Before winning Cannes and the Oscars, Sean Baker shot films on iPhones and struggled for years to get noticed.
Read Article
Research Highlights
Interviews with struggling filmmakers from my university
Competitive Analysis: Studied MUBI, Short of the Week, Dribbble
Personas: Based on insights from interviews
MVP Features
Film Catalogue – Filter by genre, theme, and more
Movie Page – Custom player with subtitles, quality, and language options
News Hub – Updates like Deadline / Variety
Collections – Curated playlists by genre or topic
Profile – Watched / To Watch / Collections
Design System, Branding & Structure
Style Guide
A classic-meets-modern palette, clean typography, structured grids, and scalable icons all inspired by the timeless feel of cinema.
Mini Design System
Reusable components like buttons, cards, inputs, popups, navigation, and footers designed for consistency across the platform.
Information Architecture
Built around key user flows like Home, Catalogue, News, Collections, Profile, and Movie Detail enabling seamless discovery for both fans and filmmakers.
Challenges & Learnings
Prototyping the Media Player
Took multiple tries, tutorials, and testing to get interactions smooth.
Doing It Solo
Managed everything from research to UI to prototype and pitch.
Pitching to the Jury
Created a detailed presentation, answered tough questions, and earned a standing ovation.
What’s Next
Features Planned
Filmmaker & Producer Portals
Awards Section
Community Discussions
Creative Collaboration Hub
Monetization Plan
Subscription model
Ad opportunities
Sponsorships
Indie Festival partnerships
Impact & Recognition
🏆 Score: 93/100 Highest in class
🎥 Featured: In university's best project documentary
👏 Jury Response: Standing ovation at final presentation
